Roofing PPC

Smart Roofers Utilize Hook To Run Their Ads

  • Target the keywords that actually convert
  • Let us help you create better ad copy
  • Get visually designed ads for display ad networks
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Roofing PPC done for you by experts

We know you’ve invested your blood, sweat and tears into your company – and we can help you reap more of the rewards by owning your marketing – and wielding your Google ad spend better.

  • We have a Google-specialized team of marketers – from coders to copywriters.
  • We’re here for you – so you can more time running your company, rather than trying to learn about marketing stuff that you’d rather have done for you.

Free PPC Opportunity Report

Contact us now, and mention the ‘Free PPC Opportunity Report’

After we have an initial call – we can take a look at your area, key services you want to target, and how many people are searching in your area – and put together a report similar to this:

Free PPC Opportunity Report


Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Google Ads Structure


The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Keywords Ad Management


What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

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Fill in your information below and we’ll reach out the schedule a time to talk about your goals for your contractor company.

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Ads that actually get the click + landing pages that win the business

There are terrible Roofing PPC providers out there that don’t even know how to make new pages on your website, and that definitely don’t have 3+ web designers and developers on staff ready to create landing pages for each campaign that is lucrative for you.

We know what it takes to scale marketing campaigns that get massive results for our clients – and we LOVE working with roofers. You need more leads, in a scalable, efficient way that feeds your sales team and creates sustainable growth in revenue. We’re here to help.

10 Keys to Successful Roofing PPC Campaign:

First – 5 Tips for Writing Ads That Convert 

Roofing PPC Examples - Roofing Google Ads

1. Make your call-to-action stand out –  Every ad needs a call-to-action, but don’t make it an afterthought. Test out different CTA’s on different ads!

Roofing PPC - Google Ads Management Examples for Contractors

2. Include Trust Factors – Customers will click on your ad if they TRUST that it will provide them a solution.  Examples: certifications, warranties, 5-Star reviews. 

Google Ads PPC roofing examples - how to make them useful and lucrative

3. Identify and Showcase unique value propositions – What makes your business different from all the other contractors running Google Ads? “#1 Roofer in [city]” is okay to use on occasion, but every roofer says that. What’s can you say that’s unique?

Call only ads for Roofing - Do they work, Roofing company google ads

4. Give them a fast solution with a call-only ad –People Searching on Google are often looking for fast answers. Give them a fast solution with a Call Only Ad

Roofing Google Ad - Utilize All Available Extensions Tips + Examples

5. Always use every available extension –  What are extensions and how do they work? Essential Extensions for Contractors:

  • Snippet
  • Lead Form
  • Callout
  • Promotion
  • Sitelink 
  • Location
  • Call
  • Image

Tips for Managing Your Account

Keyword Match Types -

6. Choose the write keywords and watch how they perform – Do your research (Use tools like Google Keyword Planner, Ahrefs, Spyfu, Semrush) Be aware of the match types.

Whats a good return on investment for adwords for roofers

7. Know your numbers – The #1 Goal with Google Ads is to make MONEY! Numbers to Know

  • Projected Clicks 
  • Ad Spend
  • Conversion Rate 
  • Lead Value
  • Closing Rate

Bidding Strategy for Roofing Ads

8. Choose the Right Bidding Strategy For Your Goal – What is bidding strategy? – Often people want to maximize clicks  But you have to work with Google, and tell them what you want them to do with your money.

Optimizing Google Ads Management for Roofing Companies + Contractors

9. ABO – Always be Optimizing – Check Your Campaigns for Key Performance Indicators. Check Your Search Terms Report  Are you getting impressions and clicks for the right keywords?

Optimized Form for Google Ads PPC

10. Ensure Conversion-Focused Landing Pages – Make GOOGLE like your landing page (relevant to ads and using keywords.) Make Visitors want to fill out your form


“I trust that they know what they’re doing – and they’ve proven it.”

Dallas Werner

First American Roofing

“Revenue-wise, it has paid off quite a bit.”

Josh Swisher

Northface Construction

Our Process

  1. Quick intro call
  2. Strategy Meeting + Proposal
  3. Kickoff + We start work
  4. Week 3: Landing Page + Ads Presentation
  5. Week 4: Launch Campaign
  6. Monthly reporting calls
Full Approach
Hook Marketing Dashboard

Commonly Asked Questions

Are You a Home Service Business Who Wants to Increase Your Qualified Leads?

Contact Us Now




The Roofing Academy