Turn your website into a traffic + lead magnet with HVAC SEO Services

What makes our HVAC search engine optimization so effective?

We only spend time on the things that are proven to get home services companies more leads. If the best way to do this was to stand on a street corner with a megaphone, we’d do that.

But as it stands, people are looking for HVAC companies ON GOOGLE. We help your HVAC company stand out by optimizing your website so you come up for the terms that people are searching the most – with content marketing, link-building, and on-page and technical SEO.

If you’re serious about getting your company to the next level – set up a call for a free consultation.

Should you hire in-house or have an agency do SEO for you?

Key reasons we suggest working with an agency if you’re under 50 Million in revenue:

• If you haven’t hired 20-30+ people over the years in marketing positions, you may have to make some mistakes before cleaning up that process.
• The ability for our team to learn and share insights in between accounts can jumpstart the speed to results.
• We put a high emphasis on DOING what we know works, rather than theorizing. You may waste time with a younger marketer internally if (A.) they are trying to do SEO amongst other things, and (B) they have to take years to get good at SEO if they haven’t done much of it before, or at the level you need them to be. 

But what do you REALLY do, when you do SEO?

1. Keyword Research.
2. Building Backlinks.
3. Internal Link building.
4. Designing and developing landing page templates for SEO.
5. Writing landing pages for money-making keywords.
6. Writing blog posts for higher-funnel content and awareness.
7. Technical changes on the website for greater visibility and structure.
8. On-page SEO. 

On Page SEO for HVAC Companies

Actually if you break it down, On page SEO is a huge part of what get’s long-term, compounding results for HVAC companies. We don’t think anything in SEO is ‘secret sauce’ – the funny truth is many people know HOW to do this stuff, but most don’t do it. 

Why?

Because SEO takes diligence, persistence, patience and accountability. 

Here are some of the diligent things we do on a regular basis FOR YOU:

• Going back and modifying headlines based on what a post is ranking for in Google search console.
• Revisiting and adding content for topics that the post could get higher for on Google. 
• Adding FAQ schema markup and further questions based on ‘People also ask’ box in Google.
• Adding alt text to images.
• Adding LSI keywords (kind of like synonyms) and better formatting text with bulleted lists, images, and other elements that allow the page or post to better flow visually for the reader. (Driving up time on site – is huge for SEO.)
• Internal linking, and linking off to authoritative sites to increase the algorithmic association with ‘good neighborhoods of publishers.’

Finding the absolute best keywords for your HVAC company

This can be a very fun part of HVAC SEO. 

Did you know that the phrase ‘Air Conditioner’ has 375,000 searches a month on Google?

• Air Quality has 355,000 searches
• HVAC has 221,000 searches
• Carbon Monoxide has 148,000 searches
• Furnace Installation has 11,000 searches
• Energy Efficiency has 6,400 searches.

And these are all LOW estimates from a tool called Ahrefs – 

Not to mention most of these are searched slightly different phrasing 10x, and often with a city name attached to them.

City name + Service searches are money-makers

That’s why so much of our process is around building out, better presenting, and earning links to city + service landing pages. 

• We can design + develop a new template on your current website.
• Then re-use that, and write 10-20 or however many city landing pages for the areas you serve.
• We then earn links to those pages, giving Google a reason to crawl and serve those pages more often for people searching in those areas.

Some people might call this SEO Geo-targeting – but we just call it ‘City Landing Pages.’ 

Best of all it also helps you show up in the map! If you have Google My Business listings in those cities it’s even easier. We don’t generally assist in creating the initial GMB pages, as that’s a pretty intimate aspect of your business and we always want you to be in full control of those assets.

We can help you fill those out, and rank on more maps over time though. You just handle the awesome customer service and getting more 5-star reviews on Google. We can suggest some tools to automate requesting reviews as well if you’re interested. We don’t have our own – because we’ve seen many agencies over charge for these tools, and it’s not their main thing so they can’t update the features on it as often as a ‘Podium’ or ‘PulseM’ (two of our favorites.)

Comprehensive Website Tracking & SEO Audit

We do technical SEO based on Google’s own information through Google Search Console, and Ahrefs (a paid SEO tool), and we are constantly improving your technical SEO.

Here are some of the activities that we do under technical SEO:

• Page Speed
• Code Minification
• Meta Titles & Descriptions
• Inter-linking
• Schema Markup
• Fixing any broken links
• Redirecting old pages to new URL’s
• Anything else that comes up on search console or Ahrefs audits!